Effective macro space optimisation goes beyond the use of network-wide averages and requires a detailed understanding of the value of each unit of available space in each store. Our approach takes a wide array of factors into account: store design and property characteristics, local customer demand preferences and behaviour, category roles, and competition all have a bearing on how each category’s space performs. We incorporate all of these factors when calculating the ideal space allocations for your operations and strategic priorities, whether across the whole store, a given department or a single aisle.