With more than 300 stores in its network, our client – a leading health and beauty retailer based in Hong Kong and Macau – approached us to help develop and implement a comprehensive Space, Range and Display transformation across its stores.
Working with the client’s project team, we helped design and deliver a three-part program that focused on macro space, micro space and a Space, Range and Display process improvement.
As part of the focus on macro space, we developed a localised Space Allocation Model for differing customer demands over a diverse array of stores.
We also integrated category-strategic priorities and key business initiatives into recommendations, optimised category flows and adjacencies, and supported delivery of a space reset across the store network.
Our micro space focus involved generating integrated customer and commercial metrics to guide the reset and simplification of all category ranges. We also standardised the assortment planning process.
Lastly, we built more effective Space, Range and Display processes and capability, and developed range review processes and support tools.
The financial opportunities for macro space improvements were estimated at HK$150m gross profit p.a. (+5-6% GP growth). Micro space improvements were projected to add a further HK$40m GP p.a. These opportunities were validated through store trials and a full network rollout program.
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