Ranging brands to available department space by store

The challenge

The client – a leading Australasian beauty retailer – needed help transitioning to a more flexible brand ranging model, to ensure the best performing brands were assigned to each store to fill the available space in each department.  

Prior to working with us the client’s operating model had relied on ranging all brands to all stores regardless of available space.

The solution

Working with the client’s buying team, we developed a brand offer construction methodology that ensures full coverage of all key customer needs across each store and department.
All brands within were then ranked with each customer need grouping, based on a combination of customer importance and commercial performance metrics.
We then developed tools to assign brands to available department space in ranked order, and to balance across customer needs to assist the client team in planning brands to fit each store.

The results

Through ensuring each store selected the best-ranked brands a 4-5% sales and margin growth opportunity was identified. Inventory savings are also enabled by not ranging all brands in all stores.


Through ensuring the best available brands are selected for each store a 4-5% sales and margin growth opportunity was identified

Reducing shrinkage with a customer-centric solution

Find out how we applied our advanced analytics to help a leading supermarket address store-specific stock loss and wastage.

Driving store profitability via macro space optimisation

Our macro space optimisation strategies drove a net change in store sales of more than seven percent for a leading Australian office supplies and technology retailer.

Category space and store size optimisation

We identified profit opportunity totalling more than AU$50m for a leading Australian department store chain.

Optimising macro space in response to Covid-19

With Covid-19 upending shopping patterns, we helped a UK food retailer adapt its macro space to adapt to increased online sales

Space, Range and Display reset for health and beauty retailer

We identified financial opportunities totaling HK$190m for a health and beauty retailer based in Hong Kong and Macau.

Iconic UK newsagent reacts to competition

We helped a leading UK news, stationery and book retailer implement aggressive pricing to gain market share in heavily competed departments.

Beauty store clustering to support space optimisation

We developed store clusters for a leading Australian beauty retailer to optimise store space based on demand drivers and performance.

Finding over-spaced stores across hypermarket chain

As part of its property and store planning process, we helped this leading Southeast Asian retailer identify approximately SG$6m in potential profit improvement.

See More Case Studies
Service Related Case Studies