Hong Kong retailer optimises adjacencies to improve customer experience and lift sales

The challenge

As part of a rapid store roll out, a leading Hong Kong health and beauty retailer sought our help to optimise floorplan flows and adjacencies while they were resetting macro and micro space across the store network.

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The solution

Our advanced data science capability enabled precise modelling of millions of category adjacency combinations and permutations to inform adjacency recommendations that considered both customer behaviours and the client’s strategic priorities.

The results

Stores where category adjacencies were optimised during the macro space reset delivered c.2% stronger sales and margin growth than stores where the existing flow was retained. The business also benefitted from an increase in consistency across stores and simplified customer shopping missions.