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A leading APAC convenience store retailer needed to lift space productivity across a large, varied store network. Faced with three key challenges, they transformed category and space planning to grow sales and profit and lift space productivity across the entire store network.
Space Advisor and our deep retail expertise helped our client address three key challenges: limited capacity for capital spend, complex data, and small-format stores where some categories had just a single shelf to work with.
Together, we identified ambient space in the centre-of-store as the most cost-efficient for space resets, and completed a 13-week trial optimising this area for 10 stores. The pilot proved data quality was robust, and optimised space resets were materially improving space productivity.
The program was scaled to 75 stores, then to a full-store refurbishment program covering 150 locations. Sales and gross profit uplift of +4% was maintained at every stage of the rollout, giving the business confidence to treat space planning as a strategic input that now guides category planning and capital allocation across the network.
Their new approach to space planning delivered +5% incremental gross profit and +4% incremental sales revenue.
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