Benefits
Informing range selection using customer and commercial performance data…
Range and assortment management
Product selection and deletion decision support
Integration of customer loyalty and commercial analytics into range selection frameworks
Range review process design and implementation
Outcomes
Strengthened customer engagement, visit frequency and participation. Volume-led sales and margin growth of ~2-3% typically achievable with further margin gain potential through proactive supplier engagement linked with further margin gain potential through proactive supplier engagement linked to ranging decisions
~2-3%
Relevant Case Studies

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